Personas

This is the master list of reusable business functions. It is not the persona list for every market. A vertical opts into a persona through an explicit market-persona binding, where it defines the role labels, responsibility hypothesis, job, problems, and expected transaction roles for that market.

Titles support contact matching only. A title does not prove that a person has authority, owns a problem, has a particular motivation, or holds a transaction role in an opportunity.

Persona ID	Name	Function	Description	Status
`P1`	CEO	Executive leadership and ownership	This function is generally accountable for enterprise direction, continuity, risk, and investment outcomes.	`approved`
`P2`	CFO	Finance	This function is generally accountable for financial stewardship, controls, reporting, cash, and the credibility of financial decisions.	`approved`
`P3`	COO	Operations and manufacturing	This function is generally accountable for operating performance, capacity, production, delivery, and cross-functional execution.	`approved`
`P4`	VP Sales	Sales and quoting	This function is generally accountable for revenue execution, customer commitments, commercial process, and quote outcomes.	`approved`
`P6`	CIO	Information technology and business applications	This function is generally accountable for business applications, architecture, integrations, security, change control, and maintainability.	`approved`

kind: persona_catalog
schema_version: 1
personas:
  - id: P1
    name: 'CEO'
    function: 'Executive leadership and ownership'
    common_titles:
      - 'Chief Executive Officer'
      - 'Owner'
      - 'President'
      - 'General Manager'
    description: 'This function is generally accountable for enterprise direction, continuity, risk, and investment outcomes.'
    status: approved
  - id: P2
    name: 'CFO'
    function: 'Finance'
    common_titles:
      - 'Chief Financial Officer'
      - 'Controller'
      - 'Comptroller'
      - 'Vice President of Finance'
      - 'Finance Director'
    description: 'This function is generally accountable for financial stewardship, controls, reporting, cash, and the credibility of financial decisions.'
    status: approved
  - id: P3
    name: 'COO'
    function: 'Operations and manufacturing'
    common_titles:
      - 'Chief Operating Officer'
      - 'Vice President of Operations'
      - 'Vice President of Manufacturing'
      - 'Operations Director'
      - 'Plant Manager'
    description: 'This function is generally accountable for operating performance, capacity, production, delivery, and cross-functional execution.'
    status: approved
  - id: P4
    name: 'VP Sales'
    function: 'Sales and quoting'
    common_titles:
      - 'Vice President of Sales'
      - 'Sales Director'
      - 'Estimating Manager'
      - 'Quoting Manager'
    description: 'This function is generally accountable for revenue execution, customer commitments, commercial process, and quote outcomes.'
    status: approved
  - id: P6
    name: 'CIO'
    function: 'Information technology and business applications'
    common_titles:
      - 'Chief Information Officer'
      - 'Vice President of Information Technology'
      - 'Information Technology Director'
      - 'Enterprise Applications Director'
      - 'ERP Manager'
    description: 'This function is generally accountable for business applications, architecture, integrations, security, change control, and maintainability.'
    status: approved

Usage boundary

This catalog defines stable functions only. It does not define which personas belong in a vertical, the order in which to contact them, or the problems and outcomes that may apply to them. Those decisions belong to the vertical's market_persona_catalog, as specified in the sales asset format.

Usage boundary​

Usage boundary