Markets

Naologic has three go-to-market motions: a vertical core for plastics and polymer manufacturing, bounded enterprise applications, and job-driven discrete manufacturing. This is the canonical market registry. It follows the IDs, controlled values, and ownership rules in the sales how-to instructions.

A market is a top-level go-to-market motion. Priority belongs to the market; industry and process specificity belong to the market verticals catalog. Market membership does not assert that a matching account has a problem.

Market ID	Priority	Name	Operating status	Confidence
M1	1	Vertical core	active	medium
M2	2	Enterprise applications	testing	medium
M3	3	Job-driven discrete manufacturing	testing	low

kind: market_catalog
schema_version: 1
markets:
  - id: M1
    name: 'Vertical core'
    operating_status: active
    priority: 1
    description: 'This motion serves plastics and polymer manufacturers through process-specific verticals with shared material, production, quality, traceability, and configuration complexity.'
    product_narrative: 'The buyer purchases a process-specific industry core adapted through Builder and operated with Logic Pilot.'
    owner: sales
    confidence: medium
    naologic_product: null
  - id: M2
    name: 'Enterprise applications'
    operating_status: testing
    priority: 2
    description: 'This motion serves a bounded department or enterprise workflow with a named owner, dataset, and acceptance criterion, then expands only after proof.'
    product_narrative: 'The buyer purchases a named enterprise application built with Builder; Builder is the delivery mechanism rather than the purchased outcome.'
    owner: sales
    confidence: medium
    naologic_product: null
  - id: M3
    name: 'Job-driven discrete manufacturing'
    operating_status: testing
    priority: 3
    description: 'This motion serves job-centric manufacturers whose quote-to-cash and shop operations depend on jobs, parts, bills of material, routings, scheduling, costing, and quality.'
    product_narrative: 'The buyer purchases a discrete-manufacturing operating core adapted through Builder.'
    owner: sales
    confidence: low
    naologic_product: null

M1 — Vertical core

This is the primary repeatable outbound motion. It starts with one high-impact workflow in a qualified plastics or polymer vertical and expands only after bounded proof. Shared material or end markets do not make proof automatically transferable; each process must have its own operating model, acceptance test, and market-persona bindings.

M2 — Enterprise applications

This motion starts with one department, workflow, owner, dataset, and acceptance criterion. It remains account-led while existing deployments are converted into reusable, cross-account proof. A generic platform or transformation story is outside the boundary.

M3 — Job-driven discrete manufacturing

This motion covers manufacturers replacing or outgrowing a job-centric operating system. The observed cohort shares jobs, parts, bills of material, routings, scheduling, costing, quality, and high-mix production, but its repeatable industry boundary is not yet established. It remains cohort-led until a stable vertical can be defined.