Verticals

This is the canonical registry of verticals belonging to the motions in the market catalog. A vertical is the smallest reusable market unit expected to share operating physics, ICP criteria, persona jobs, proof, and call language. The records follow the IDs, controlled values, and ownership rules in the sales how-to instructions.

This page defines vertical scope, routing, and proof-transfer boundaries. It does not assert that a matching account has a problem, and it does not supply market-persona bindings, ICPs, problems, solutions, proof, or call language.

Market verticals

The current vertical catalog belongs to M1. M2 and M3 do not yet have a canonical vertical because their repeatable boundaries remain under test.

Vertical ID	Market	Priority	Name	Operating status	Personas	Starting NAICS	Incoming proof transfer
M1_V1	M1	1	Plastic extrusion	active	P1, P2, P3, P4	326113, 326121, 326122; selected others	Anchor
M1_V2	M1	2	Plastic injection molding	active	P1, P2, P3, P4	selected 326191 and 326199	conditional
M1_V3	M1	3	Rotational molding	testing	P1, P2, P3, P4	selected 326199	conditional
M1_V4	M1	4	Industrial blow molding	testing	P1, P2, P3, P4	326160; selected 326199	conditional
M1_V5	M1	5	Plastic compounding and masterbatch	testing	P1, P2, P3, P4	325991; selected 325211	conditional
M1_V6	M1	6	Rubber and elastomer processing	testing	P1, P2, P3, P4	selected 326220, 326291, 326299	conditional
M1_V7	M1	7	FRP and composites	testing	P1, P2, P3, P4	selected 326130	conditional

kind: vertical_catalog
schema_version: 1
verticals:
  - id: M1_V1
    market_id: M1
    name: 'Plastic extrusion'
    operating_status: active
    priority: 1
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '326113'
          label: 'Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing'
          scope_note: 'Include industrial film and sheet establishments that operate extrusion.'
        - code: '326121'
          label: 'Unlaminated Plastics Profile Shape Manufacturing'
          scope_note: 'Include establishments that operate profile extrusion.'
        - code: '326122'
          label: 'Plastics Pipe and Pipe Fitting Manufacturing'
          scope_note: 'This is the anchor product segment.'
        - code: '326220'
          label: 'Rubber and Plastics Hoses and Belting Manufacturing'
          scope_note: 'Include only verified extrusion operations.'
        - code: '326291'
          label: 'Rubber Product Manufacturing for Mechanical Use'
          scope_note: 'Include only verified extrusion operations.'
        - code: '33592'
          label: 'Communication and Energy Wire and Cable Manufacturing'
          scope_note: 'Include only verified polymer jacketing and extrusion operations.'
    proof_transfer_rules: []
    owner: sales
    confidence: medium
    evidence_ids: null
  - id: M1_V2
    market_id: M1
    name: 'Plastic injection molding'
    operating_status: active
    priority: 2
    persona_ids:
      - P1
      - P2
      - P3
      - P4
      - P6
    naics:
      version: 2022
      codes:
        - code: '326191'
          label: 'Plastics Plumbing Fixture Manufacturing'
          scope_note: 'Include verified industrial injection-molding establishments.'
        - code: '326199'
          label: 'All Other Plastics Product Manufacturing'
          scope_note: 'Include verified tooling- and specification-driven industrial injection molders.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Polymer material, configuration, quality, and traceability concepts may transfer.'
        non_transferable:
          - 'Mold, press, cavity, cycle-time, setup, and molding-schedule behavior do not transfer from extrusion proof.'
        required_validation:
          - 'Test one representative order through mold and press assignment, material issue, production, quality, and actual cost.'
        rationale: 'The verticals share polymer context but use different equipment and scheduling physics.'
    owner: sales
    confidence: medium
    evidence_ids: null
  - id: M1_V3
    market_id: M1
    name: 'Rotational molding'
    operating_status: testing
    priority: 3
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '326199'
          label: 'All Other Plastics Product Manufacturing'
          scope_note: 'Include verified industrial rotational molders producing tanks, containers, and comparable hollow products.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Industrial polymer, specification, traceability, scrap, and heavy-logistics context may transfer.'
        non_transferable:
          - 'Mold, oven or arm, charge-weight, heating, and cooling-cycle behavior does not transfer.'
        required_validation:
          - 'Test one configured order through mold and equipment scheduling, material charge, production, quality, shipping, and cost.'
        rationale: 'The end-market context overlaps, but rotational molding has distinct equipment and cycle physics.'
    owner: sales
    confidence: low
    evidence_ids: null
  - id: M1_V4
    market_id: M1
    name: 'Industrial blow molding'
    operating_status: testing
    priority: 4
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '326160'
          label: 'Plastics Bottle Manufacturing'
          scope_note: 'Include industrial drums, containers, and other B2B products; consumer packaging is not automatically included.'
        - code: '326199'
          label: 'All Other Plastics Product Manufacturing'
          scope_note: 'Include verified industrial blow-molding establishments.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Polymer material, lot, quality, traceability, and customer-program concepts may transfer.'
        non_transferable:
          - 'Blow-molding mold, machine, cycle, and customer-program inventory behavior does not transfer.'
        required_validation:
          - 'Test one customer program through scheduling, resin and lot consumption, production, quality, inventory, reporting, and cost.'
        rationale: 'Industrial polymer context overlaps, while blow-molding production and market requirements remain process-specific.'
    owner: sales
    confidence: low
    evidence_ids: null
  - id: M1_V5
    market_id: M1
    name: 'Plastic compounding and masterbatch'
    operating_status: testing
    priority: 5
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '325991'
          label: 'Custom Compounding of Purchased Resins'
          scope_note: 'Include custom compounders.'
        - code: '325211'
          label: 'Plastics Material and Resin Manufacturing'
          scope_note: 'Include selected masterbatch or compound producers after verifying their primary activity.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Polymer material, customer specification, quality, and lot-traceability context may transfer.'
        non_transferable:
          - 'Formula version, batch, ingredient substitution, yield, test, and rework behavior does not transfer.'
        required_validation:
          - 'Test one formula version through allocation, batch execution, yield, quality, genealogy, certificate output, inventory, and cost.'
        rationale: 'The material context overlaps, but compounding is formula- and batch-driven rather than line-scheduling-driven.'
    owner: sales
    confidence: low
    evidence_ids: null
  - id: M1_V6
    market_id: M1
    name: 'Rubber and elastomer processing'
    operating_status: testing
    priority: 6
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '326220'
          label: 'Rubber and Plastics Hoses and Belting Manufacturing'
          scope_note: 'Include verified industrial rubber or elastomer processors.'
        - code: '326291'
          label: 'Rubber Product Manufacturing for Mechanical Use'
          scope_note: 'Include verified industrial processors.'
        - code: '326299'
          label: 'All Other Rubber Product Manufacturing'
          scope_note: 'Include verified industrial processors.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Industrial material, specification, quality, traceability, and job-cost context may transfer when the dominant process overlaps.'
        non_transferable:
          - 'Compound, cure, mold, die, test, and mixed-process behavior does not transfer without process-specific modeling.'
        required_validation:
          - 'Route by the dominant production process and test one product through material, tooling, production or cure, quality, traceability, inventory, and cost.'
        rationale: 'Rubber and elastomer operations vary by dominant forming process and require process-specific proof.'
    owner: sales
    confidence: low
    evidence_ids: null
  - id: M1_V7
    market_id: M1
    name: 'FRP and composites'
    operating_status: testing
    priority: 7
    persona_ids: null
    naics:
      version: 2022
      codes:
        - code: '326130'
          label: 'Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing'
          scope_note: 'Include verified industrial FRP and composite pipe, tank, shape, and comparable product establishments.'
    proof_transfer_rules:
      - from_vertical_id: M1_V1
        level: conditional
        reusable:
          - 'Industrial end-market and customer-reference context may transfer.'
        non_transferable:
          - 'Resin and reinforcement, layup or winding, cure, labor, project, and composite-quality behavior does not transfer.'
        required_validation:
          - 'Test one project or configured order through material and labor planning, production, cure or inspection, traceability, documentation, shipping, and margin.'
        rationale: 'End-market overlap does not establish transfer of composite manufacturing physics.'
    owner: sales
    confidence: low
    evidence_ids: null

Routing boundaries

• A NAICS code is a list-building aid, not a qualification result. Verify the establishment's actual production process before assigning a vertical.
• Distributors, fabricators, and assemblers do not enter a process vertical solely because they sell products made with that process.
• Consumer packaging is not automatically part of industrial blow molding.
• Rubber extrusion belongs in M1_V1 when extrusion is the dominant process; the material label alone does not determine the route.
• Concrete pipe, metal pipe, aluminum extrusion, valves, coatings, linings, and similar end-market adjacencies are outside the active vertical-core catalog.
• A shared customer, material, or end market can transfer context, but it cannot transfer production behavior or proof without the stated validation.

Migration and approval notes

The approved catalog retains explicit migration gaps. evidence_ids: null and persona_ids: null mean unknown or not yet migrated. They do not mean that the fields were reviewed and no records exist.