GTM guide content structure

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Subsection 2.5 is mandatory and especially important. It must remain present even when the only supported content is an explicit proof gap.

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## Table of contents

- 1. Foundations
  - 1.1 Naologic overview — what the company does, mission, founding story
  - 1.2 Product/platform walkthrough — core features and how they map to each persona/company type customer problems
  - 1.3 Market landscape — competitors, positioning, differentiation
  - 1.4 Ideal Customer Profile (ICP) — industries, company size, tech stack signals
  - 1.5 Buyer personas — titles, priorities, pain points per persona
- 2. Value Proposition & Messaging
  - 2.1 Core value props by persona
  - 2.2 Pain point → solution mapping
  - 2.3 Objection handling library
  - 2.4 Competitive battlecards (if necessary)
  - 2.5 Proof points — case studies, ROI stats, testimonials
- 3. Prospecting & List Building
  - 3.1 Sourcing tools to get phone #s
  - 3.2 Building and segmenting target lists
  - 3.3 Signal-based prospecting
  - 3.4 Account tiering and prioritization
- 4. Outbound Channels & Tactics
  - 4.1 Cold calling — call scripts, voicemail strategy, live objection handling
  - 4.2 Cold email — sequencing, subject lines, personalization at scale
- 5. Tools & Tech Stack
  - 5.1 CRM usage (logging activity, updating stages)
  - 5.2 Sales engagement platform
  - 5.3 Dialer and call recording tools (ConnectAndSell access)
  - 5.4 Data enrichment tools
- 6. Messaging Execution
  - 6.1 Writing effective cold emails if applicable (templates + teardown examples)
  - 6.2 Call opening frameworks and pattern interrupts
  - 6.3 Voicemail scripts that get callbacks
- 7. Qualification & Handoff
  - 7.1 Qualification framework (e.g., what do we need to qualify on before sending a lead to you Gabriel)
  - 7.2 Discovery questions for cold outbound conversations
  - 7.3 Booking meetings — calendar tools, no-show reduction tactics
  - 7.4 Handoff process to Gabriel — what a "good" handoff looks like
- 8. Metrics & Activity Management
  - 8.1 KPIs: calls, emails, connects, meetings booked, pipeline generated
  - 8.2 Daily/weekly activity benchmarks

## 1. Foundations

### 1.1 Naologic overview — what the company does, mission, founding story

### 1.2 Product/platform walkthrough — core features and how they map to each persona/company type customer problems

### 1.3 Market landscape — competitors, positioning, differentiation

### 1.4 Ideal Customer Profile (ICP) — industries, company size, tech stack signals

### 1.5 Buyer personas — titles, priorities, pain points per persona

## 2. Value Proposition & Messaging

### 2.1 Core value props by persona

### 2.2 Pain point → solution mapping

### 2.3 Objection handling library

### 2.4 Competitive battlecards (if necessary)

### 2.5 Proof points — case studies, ROI stats, testimonials

## 3. Prospecting & List Building

### 3.1 Sourcing tools to get phone #s

### 3.2 Building and segmenting target lists

### 3.3 Signal-based prospecting

### 3.4 Account tiering and prioritization

## 4. Outbound Channels & Tactics

### 4.1 Cold calling — call scripts, voicemail strategy, live objection handling

### 4.2 Cold email — sequencing, subject lines, personalization at scale

## 5. Tools & Tech Stack

### 5.1 CRM usage (logging activity, updating stages)

### 5.2 Sales engagement platform

### 5.3 Dialer and call recording tools (ConnectAndSell access)

### 5.4 Data enrichment tools

## 6. Messaging Execution

### 6.1 Writing effective cold emails if applicable (templates + teardown examples)

### 6.2 Call opening frameworks and pattern interrupts

### 6.3 Voicemail scripts that get callbacks

## 7. Qualification & Handoff

### 7.1 Qualification framework (e.g., what do we need to qualify on before sending a lead to you Gabriel)

### 7.2 Discovery questions for cold outbound conversations

### 7.3 Booking meetings — calendar tools, no-show reduction tactics

### 7.4 Handoff process to Gabriel — what a "good" handoff looks like

## 8. Metrics & Activity Management

### 8.1 KPIs: calls, emails, connects, meetings booked, pipeline generated

### 8.2 Daily/weekly activity benchmarks

## Outstanding before execution

## Do not claim

## Source records