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CEOs and AI

A P1 who has already shown public interest in AI in. A conversation about control out — AI without surrendering the plant. This is a slice, not a replacement ICP. Most family owners are not "passionate about AI." They are passionate about Friday not lying. Those owners still get scene videos and the floor. Do not spray "AI" at them.

Positioning already has the sentence: AI without surrendering control. Logic Pilot explains and acts on live operational state; the person reviews. This page is who we say that to, and how we do not turn it into hype.

This does not mint an "AI-ready" signal. A LinkedIn post is not proof they should buy. It does not authorize capability claims the product cannot classify (native / configured / integrated / roadmap).

Who this is​

InOut
P1, 50–500, process we sellP1 who never mentioned AI — still ICP, different play
Public artifact: they wrote, spoke, hired, or sponsored something about AI in their operationPeople who posted a ChatGPT meme once
They want leverage without giving the keys to a black box500–5000 "AI transformation" RFPs (Project bidding is the wrong room)
Curiosity we can dinner-testPassion we would have to flatter

Passionate here means they will sit in an AI conversation without us manufacturing urgency. It does not mean they want a copilot on the press with no audit trail.

Family-owned (SG_001): if they are in this slice, the bar is higher on control and reversibility, not lower. Do not joke that AI will replace the people who know the work (SG_019 is the opposite warning).

1. Find them (public artifact only)​

Same stack as Research. ZoomInfo for identity after the artifact exists.

ArtifactReadingCare
They spoke on an association AI / "smart manufacturing" panelWant to learn in publicWe go as peers, not as the other speaker's sponsor
Job post: data, "AI," or "digital" reporting to ops or the ownerMaybe a project. Maybe a consultant already in. Ask.Implementation language can be a counter
Site or PR: named pilot, university, MEP AI projectWindowDo not claim their pilot as our proof
Owner newsletter / blog that is actually about their plant + modelsReal interestQuote only with consent if we reuse

Do not: scrape LinkedIn while logged in. Do not buy "intent" scores labeled AI and call them passionate. Do not use HeyGen of the CEO.

Cap: this slice is small. Treat it like a micro-vertical of attention, not a second TAM.

2. What we say​

Accusation audit: "This is going to look like another AI pitch. If it is, delete it."

Reality / scene: still a physical Friday (schedule vs floor, job cost vs GL). AI is not the elephant. The lying system is. AI is a means they already care about — we talk about who holds the wheel.

Mechanism (only if they ask, and classified):

  • Logic Pilot: explain and act on live state, person in control.
  • Builder: uniqueness as editable rules, not a model they cannot see.
  • Do not narrate three layers as an and-then tour.

Prohibited: "AI ERP," "autonomous plant," "replace your scheduler," sunset fear, superlatives, roadmap as native.

No-oriented: "Would it be a bad idea to look at where an agent could propose, and a person would still have to sign — or would you rather I left the AI conversation alone?"

Hunt "that's right" on control, not on our brand.

3. Where this meets other plays​

PlayHow they combine
CEO scene videosSame Voss spine. AI is optional beat 2.5, never the only joke.
Accounting AI courseTeach-first for finance. P1 in this slice may send their controller. Course still must complete without Naologic.
Peer voice contentA CEO quote about control, not "we love AI." Engineer and CFO still needed if we claim the floor and the books.
Consultant partnershipsSome CI consultants are allergic to AI hype. Do not make them carry our AI sentence.

4. Step-by-step​

  1. Confirm they are in-band and in-process. Then find one AI artifact. No artifact, not this play.
  2. Write the Friday first. Write the control sentence second. If the first is generic, stop — we are about to pitch AI.
  3. Dinner-test with someone who has stood next to a press. If it sounds like a keynote, rewrite.
  4. Send one note or one video. One follow-up, then stop.
  5. If they meet: discovery is still "Where does the current system stop matching physical reality?" AI is in scope only where they asked. Proof ladder. Classify every agent action as reversible and reviewed.

What this is not​

  • The whole P1 motion.
  • License to lead with AI on family plants who never asked.
  • A claim that Logic Pilot is "their AI strategy."
  • Deepfakes, undisclosed synthetic video, or content that punches at people who do not trust models.
  • A new SG_ for "interested in AI."

Change log​

  • 2026-08-31 — Slice of P1 with public AI interest. Control-first. Not a replacement for the Friday motion.