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Go to market

This collection turns company and product truth into an executable market strategy: audience, positioning, messages, channels, campaigns, and learning.

  • Research — agentic methods to find customer URLs, vendor URLs, similar pages, and competitor tactics (Cloudflare, Firecrawl, others).
  • Comparison research — scrape G2-class B2B review sites for competitor listings, reviews, and alternatives.
  • ERP signal research — where 50–500 employee companies show they might need a new operating system.
  • Capital signal research — PE firm universes, portfolio scrapes, PitchBook/Grata vs free filings.
  • Expo signal research — exhibitor directories, "see us at booth," buying attendance lists.
  • Conference-city Google Ads — Presence-only ads in the host city while the ERP conference is in session; event / venue / organizer queries only, never $15 category ERP terms. Stratosphere 2026 Denver is the first campaign.
  • Conference prep — LinkedIn search, native alerts, coffee asks, and the rest of pre-wire before Denver.
  • CEO scene videos — personalized short videos to identified CEOs; comedy as recognition, Voss close.
  • Project bidding — where ERP projects are posted, where to find notices, where to submit a bid.
  • Micro vertical — pick a rigid, small slice inside a catalog vertical. Width is the failure mode.
  • Consultant partnerships — program with niche business-improvement consultants at manufacturers.
  • CFO advice — ask plant CFOs for advice on other CFOs. Introductions are a byproduct.
  • CEOs and AI — P1s who already care about AI; control first, not an AI spray.
  • Peer voice content — content with manufacturing engineering, CEO, and CFO, then a tight email of those voices.
  • GEO — generative engines: buyer prompts, cited sources, pages that match what already ranks.
  • AEO — coding harnesses mentioning the product; llms.txt, docs agents can fetch, prompt battery.
  • Accounting AI course — trust-first agentic course for in-house and external accountants.
  • Domain scanning — Certificate Transparency harvest of vendor tenants, then lookups to identify the vendor's customers.