kind: signal_detection_catalog schema_version: 1 owner: revops # How each signal state is set. Joined to `signals.yaml` on `signal_id`, which # that file owns and mints. This file adds no meaning and no audience guidance. # # `on_unknown` is what an audience filter does when the state is unknown. # Default `include` for qualifying signals so partial coverage does not silently # shrink a list, `exclude` for gating signals so we never assert a frame we have # not checked. An audience may override it per requirement. # # `coverage` is the measured share of accounts in scope for which we currently # resolve a state. `null` means not yet measured. A detection row missing for a # signal in `signals.yaml` means the signal is defined but not yet collectable, # which is the enrichment backlog. detection: - signal_id: SG_001 class: derived observable: >- No single field states this. It is computed from SG_002 and SG_003, and confirmed by ownership language on the about or history page. sources: - linkedin_people - company_website on_unknown: exclude refresh_days: 90 collection_cost: low coverage: null - signal_id: SG_024 class: public_event observable: >- No securities registrant record, no ticker symbol, and no investor relations section on the company site. A privately held subsidiary of a publicly traded parent makes this absent. sources: - public_filings - company_website - linkedin_company on_unknown: exclude refresh_days: 180 collection_cost: low coverage: null - signal_id: SG_025 class: digital_artifact observable: >- The founded year on the company profile, or the incorporation date on the state business registration, is more than three years before the enrichment date. Where the two disagree, prefer the incorporation date. A rebranded or re-registered entity can understate actual operating age. sources: - linkedin_company - company_website - public_filings on_unknown: exclude refresh_days: 365 collection_cost: low coverage: null - signal_id: SG_002 class: headcount_pattern observable: >- Two or more people on the company employee list share a surname, weighted higher when at least one of them holds a leadership title. sources: - linkedin_people on_unknown: include refresh_days: 90 collection_cost: low coverage: null - signal_id: SG_003 class: digital_artifact observable: >- The legal or trading name contains the surname of a person holding an owner, founder, president, or chief executive title. sources: - linkedin_company - company_website on_unknown: include refresh_days: 180 collection_cost: low coverage: null - signal_id: SG_004 class: role_presence observable: >- At least one current employee holds a chief financial officer or finance director title. sources: - linkedin_people - company_website on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_005 class: role_presence observable: >- SG_004 is present and a separate current employee holds a controller, comptroller, or accounting manager title. sources: - linkedin_people on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_006 class: role_tenure observable: >- The start date on the current chief executive role is less than six months before the enrichment date. sources: - linkedin_people - pr_wire on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_007 class: role_tenure observable: >- The start date on the current chief financial officer role is less than six months before the enrichment date. sources: - linkedin_people - pr_wire on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_008 class: role_tenure observable: >- The start date on the current chief sales officer or chief revenue officer role is less than six months before the enrichment date. sources: - linkedin_people - pr_wire on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_009 class: role_presence observable: >- At least one current employee holds an information technology, systems administrator, or internal support title. sources: - linkedin_people - job_postings on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_010 class: role_presence observable: >- At least one current employee holds a chief technology officer, vice president of technology, or vice president of engineering title. sources: - linkedin_people - company_website on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_011 class: role_presence observable: >- At least one current employee holds a vice president of sales or head of sales title. sources: - linkedin_people on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_012 class: role_presence observable: >- At least one current employee holds a marketing title, or the company publishes campaign, content, or brand material under a named owner. sources: - linkedin_people - company_website on_unknown: include refresh_days: 90 collection_cost: low coverage: null - signal_id: SG_013 class: headcount_pattern observable: >- At least one current employee lists a location in India, weighted higher when the role is administrative, accounting, or data entry. sources: - linkedin_people - job_postings on_unknown: include refresh_days: 90 collection_cost: low coverage: null - signal_id: SG_014 class: public_event observable: >- The company name appears in a release on PR Newswire, Business Wire, or a comparable distribution service. sources: - pr_wire on_unknown: include refresh_days: 7 collection_cost: medium coverage: null - signal_id: SG_015 class: digital_artifact observable: >- The public site is responsive, uses a current design pattern, and shows content updated within the last year. sources: - company_website on_unknown: include refresh_days: 180 collection_cost: medium coverage: null - signal_id: SG_016 class: hiring_activity observable: >- One or more current or recent job postings list a named enterprise resource planning or accounting system as a requirement or preferred skill. Record every uniquely named controlled system against the `systems_of_record` dimension, preserve any other known systems already established, and normalize the result to catalog order. A known system replaces `[unknown]`; it is never appended beside `unknown`. sources: - job_postings - company_website on_unknown: include refresh_days: 7 collection_cost: medium coverage: null - signal_id: SG_017 class: hiring_activity observable: >- One or more open postings describe manual entry, reconciliation, or order processing as the primary duty. sources: - job_postings on_unknown: include refresh_days: 7 collection_cost: medium coverage: null - signal_id: SG_018 class: public_event observable: >- A press release, filing, or company announcement dated within eighteen months describes a completed transaction. sources: - pr_wire - public_filings - linkedin_company on_unknown: include refresh_days: 30 collection_cost: medium coverage: null - signal_id: SG_019 class: headcount_pattern observable: >- The median of current role start dates across the employee list is more than seven years before the enrichment date. sources: - linkedin_people on_unknown: exclude refresh_days: 180 collection_cost: medium coverage: null - signal_id: SG_020 class: role_presence observable: >- At least one current employee holds a chief operating officer, vice president of operations, or director of operations title. sources: - linkedin_people - company_website on_unknown: include refresh_days: 30 collection_cost: low coverage: null - signal_id: SG_021 class: public_event observable: >- A sponsor names the company in its portfolio listing, or a release or filing describes a completed investment or buyout. Sponsor ownership is not inferred from executive tenure. sources: - pr_wire - public_filings - manual_research on_unknown: include refresh_days: 90 collection_cost: high coverage: null - signal_id: SG_022 class: headcount_pattern observable: >- The company lists more than one operating address, excluding registered agent and mailing addresses. Count sites and record the band against the `location_footprint` dimension, and record which address is headquarters. sources: - company_website - linkedin_company - public_filings on_unknown: include refresh_days: 90 collection_cost: medium coverage: null - signal_id: SG_023 class: public_event observable: >- A release, local news item, or company announcement dated within twelve months describes an opened, expanded, or relocated facility. A posting for roles at an address absent from the prior site list counts as corroboration. sources: - pr_wire - company_website - job_postings on_unknown: include refresh_days: 30 collection_cost: high coverage: null